Oct 11, 2019

October is Breast Cancer Awareness month which ignites a worldwide wave of rosy pink in an effort to increase awareness of the disease as well as fund research efforts to combat it.  BK Ford is taking time this month to do our part in the fight against breast cancer.  All month long we’ll be:

– Wearing pink around the dealership

– Making over our Social Media accounts to feature our pink logo and awareness ribbons

– Putting pink Bird-Kultgen license plates on all of our vehicles

– Participating in the Waco Race for the Cure now known as the More Than Pink Walk that supports breast cancer research

According to healthfinder.gov, Breast cancer is one of the most common kinds of cancer in women. About 1 in 8 women born today in the United States will get breast cancer at some point in their lifetime. Currently there is insufficient knowledge on the causes of breast cancer, therefore, early detection of the disease remains the cornerstone of breast cancer control.  The good news is that most women can survive breast cancer if it’s found and treated early.  A mammogram – the screening test for breast cancer – can help find breast cancer early when it’s most receptive to treatment.

Breast Cancer Awareness Month is an opportunity to raise awareness about the importance of detecting breast cancer early.  Here are some ideas on how you can make a difference in the fight against breast cancer:

– Support select foundations that help those affected by breast cancer through early detection, education, and support services.

– Encourage your friends, family and coworkers to wear pink and make a donation

– Test drive an F-150 or even a 2020 Explorer with pink BK license plate, and tag BK Ford on Facebook explaining what Breast Cancer Awareness month means to you

– Organize a workplace or social raffle with special pink prizes wherein all monies earned from raffle tickets are donated to breast cancer research

– Spread the word about mammograms, and encourage communities, organizations, families, and individuals to get involved

– Sponsor a male coworker to do something daring in pink – the bigger the sponsored donation, the more creative the outfit!

Breast Cancer Awareness month reaches beyond wearing pink.  It’s following through with actionable choices that increase attention and support for the awareness, early detection and treatment, as well as palliative care, of individuals with this disease.  BK Ford supports those who have been impacted by breast cancer, and we encourage our fellow community members to help us raise awareness about the importance of detecting breast cancer early.

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