Ford Military Appreciation

Ford Military & First Responder Appreciation

Ford Motor Company is grateful for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a Military & First Responders Bonus Cash Offer of $1,000! This offer is extended to Military, First Responders, and Veterans. This exclusive offer is good toward the purchase or lease of a new Ford vehicle.

Eligible Customers Include:


  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement ( Ex. Customs, Homeland, etc.)
  • 911 Dispatchers
  • Police Officer


  • Active Duty (Also applies to certain family members - see details below)
  • Reservists and Guard serving on Active Duty (Also applies to certain family members - see details below)
  • Retired
  • Veterans
  • Overseas Personnel

Fire Department

  • Career and Volunteer Firefighters


  • Paramedic
  • EMT
  • 911 Dispatcher

All customers wishing to use this program must register at or and receive a certificate number.

Active Duty

Register to receive the $1,000 Ford Military Appreciation Cash Offer toward the purchase or lease of an eligible new Ford vehicle! Details about this exciting offer are below. For all you do for us, this is the least we can do for you.

Qualifying members and family members include:

  • Active Military Personnel in the Army, Navy, Air Force, Marines, and Coast Guard
  • National Guard, Reservist, Serving on Active Duty, and members of the Delayed Entry/Enlistment Program (DEP)
  • Spouse/Surviving spouse, or other household members


We can never fully "Thank You" for the sacrifices you have made for our Country - but helping you save is a start. Register to receive $1,000 Bonus Cash!

For those Ford customers that need to have adaptive equipment installed in their Ford vehicles, Ford offers up to $1,000 through the Ford Mobility Motoring Program on top of the Military Appreciation bonus cash.

Learn More

Overseas Personnel

The Military Advantage Program (MAP) is an exclusive vehicle purchase Program created by Military AutoSource (MAS), the authorized Distributor of Ford vehicles for U.S. military personnel who are currently serving outside of the 50 United States.

If you are a U.S. military person who is currently serving outside of the 50 United States, you may be eligible to purchase a Ford vehicle with exclusive rebates and consumer protections. You could save up to thousands of dollars on the purchase of your new Ford vehicle with guarantees and protections like:

  • Privileged Overseas Military Personnel Pricing
  • Lowest Price Guarantee
  • Guarantee Price and Rebate Protection
  • Protection from hidden charges - MAP offers full disclosure

If you meet these criteria then we invite you to take advantage of the Military AutoSource (MAS) Program. Click here for the Overseas MAP Program location.

*Active and retired members of the U.S. Military are eligible for Ford's Military Appreciation Cash. Current active personnel and retired military personnel with 20 years of service in the Army, Navy, Air Force, Marines, Coast Guard, and National Guard are included. Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP) are also qualified, as are spouses and surviving spouses. The $1,000 credit can be used All 2017/2018/2019 Ford Vehicles are eligible for this promotion. Offer expires 6/9/18.  This offer is not available on the 2018 Lincoln Navigator, Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang BULLITT Ford GT, Focus RS or F-150 Raptor.

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